#Principles You Need To Know Before You Start Affiliate Marketing
Updated: January 2016
- Good Website Design Practices
Your website is where your business resides – it’s like the headquarters of an offline company. Hence, it is important to practice good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.
Make sure you have clear directions on the navigation of your website. The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion. A Sitemap is a great addition to any website.
Reduce the number of images on your website. They make your site load very slowly and more often than not they are very unnecessary. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.
Keep your text paragraphs at a reasonable length. If a paragraph is too long, you should split it into separate paragraphs so that the text blocks will not be too big. This is important because a block of text that is too large will deter visitors from reading your content.
Make sure your website complies to web standards at www.w3.org and make sure they are cross-browser compatible. If your website looks great in Internet Explorer but breaks horribly in Firefox and Chrome, you will lose out on a lot of prospective visitors.
Avoid using scripting languages on your site unless it is absolutely necessary. Use scripting languages to handle or manipulate data, not to create visual effects on your website. Heavy scripts will slow down the loading time of your site and even crash some browsers. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.
Use CSS to style your page content because they save a lot of work by styling all elements on your website in one go.
Top Tips To Improve Website Usability
- Improve Usability Of Your Website
No matter how brilliant your website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its functions optimally.
The first method is to make sure the typography of your content is suitable. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text.
Make it easy for visitors to find content that they want on your site. If you have thousands of articles on your site and a certain visitor wants to find one single article from that pile, you have to provide a feasible means to enable visitors to do that without hassle. Be it an SQL-driven database search engine or just a glossary or index of articles that you have, providing such a feature will make sure your visitors can use your site with ease. Again a Sitemap is a great idea for this purpose.
Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn’t load completely within 15 seconds, so make sure the crème de la crème of your website is delivered to the visitors as soon as possible to retain their attention.
Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links, so be very careful about that.
Tailor Your Sitemap To Suit Your Needs
- The Importance Of A Sitemap
A sitemap is often considered redundant in the process of building a website, and that is indeed the fact if you made a sitemap for the sake of having one. But a sitemap is like a signpost to show your site visitors where to find exactly what they are looking for. Therefore by highlighting the importance of having a well constructed sitemap, you will be able to tailor your own sitemap to suit your own needs.
1) Navigation purposes
A sitemap literally acts as a map of your site. If your visitors browses your site and gets lost between the thousands of pages on your site, they can always refer to your sitemap to see where they are, and navigate through your pages with the utmost ease.
2) Conveying your site’s theme
When your visitors load up your sitemap, they will get the gist of your site within a very short amount of time. There is no need to get the “big picture” of your site by reading through each page, and by doing that you will be saving your visitors’ time.
3) Site optimization purposes
When you create a sitemap, you are actually creating a single page which contains links to every single page on your site. Imagine what happens when search engine robots hit this page — they will follow the links on the sitemap and naturally every single page of your site gets indexed by search engines! It is also for this purpose that a link to the sitemap has to be placed prominently on the front page of your website.
4) Organization and relevance
A sitemap enables you to have a complete bird’s eye view of your site structure, and whenever you need to add new content or new sections, you will be able to take the existing hierarchy into consideration just by glancing at the sitemap. As a result, you will have a perfectly organized site with everything sorted according to their relevance.
From the above reasons, it is most important to implement a sitemap for website projects with a considerable size. Through this way, you will be able to keep your website easily accessible and neatly organized for everyone. It will pay you big dividends to run a full analysis of your site before you launch it onto the internet.
Make It Easy To Buy From Your Affiliate Marketing Website To Maximize Profits
Make It Easy To Buy From Your Site
Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome.
First, you will want to check that people can find your order form easily and hassle-free. You can write a clear, concise paragraph to direct your prospects to your order form so that you can minimize the chances of them getting lost. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.
Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a check. The more options you offer, the better your chances of covering your prospects’ desired payment method. After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to.
On the other hand, you will want to prove that you are a credible merchant. Is your order form secured using encryption technology? You would want to look into SSL for this. You can also offer a money back guarantee so that people will feel confident about buying from you. How about after sales support? Who do they contact when they have problems after purchasing?
Alternatively, you can add customer testimonials, your contact information, address, and so on to boost your prospects’ confidence. Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.
As a conclusion, it would be very pitiful if you sold hard and sold well to a prospect and something goes wrong when he or she is ready to pay. Eliminate any chances of that to maximize your profits! The bottom line is – make payment easy and hassle-free.
Build A Marketing Website: Make Money Online With A Home Business
I have given you quite a few tips and advice in the above section of this article and now I am going to tell you how you can put them all into practice with your own inter net business you can run from home.
You can do this quite simply by joining Wealthy Affiliate as a free starter member. As soon as you do this you will be given two free websites which will be hosted for you on the web free of charge as well. Sound good so far? It gets better.
As a member of WA you will have access to the number one training program on the internet today and with it comes everything you will ever need to be a successful home business owner and making great money from whatever you want.
It does not matter where you are in the world. As long as you have access to the internet you can earn money from it 24/7, 365 days a year. Anyone can do this. Single moms and dads, unemployed, retired people, and even if you have a disablity you can do this and forget all those government handouts which are hardly enough to live on.
This could be something you make at home already and sell locally with limited revenue I might add because you are not getting the exposure to make a great deal more.
It could be a service you could provide.
It could be an interest or hobby you have you would like to exploit more and make money from.
It could be that you could promote other online companies goods or services.
In fact there are a million and one ways to make money online if you only knew how and Wealthy Affiliate will show you just how this can be achieved and make you a great deal of money in the process.
Are you interested is the first question I’m asking?
Do you want to do something about it is my second?
Read my Wealthy Affiliate Review here and than click on any image at the bottom of any page and you will be taken to a simple signup form. You fill in some details and I can assure you there are no credit card ones required because you know what? It is completely free.
So have a read of my review or any of the other information I have put on this site then if you are a tyre kicker, leave. If you are an action taker then go and see what Wealthy Affiliate can do for you to get you making an income from the internet every year for the rest of your working life and beyond.
If you have the time you could leave a comment below or use the contact me form on the right side of this page but whatever you do I really do wish you a very nice day.
Thank you for reading this far.