Selecting An Affiliate Program

#Marketing Online – How To Best Select An Affiliate Program

Updated June 2016

Marketing products and services through the Internet is unquestionably easier and more rewarding compared to traditional marketing methods. With the tens of millions of people worldwide getting online each day, there is an enormous possibility for a merchant to sell his products and generate huge income.

affiliate marketing programs to choose from

However, merchandisers are not the only ones who can benefit from online marketing. A booming industry nowadays, provides great opportunity as well to individuals as affiliate marketers. In affiliate marketing, affiliate marketers do not need to have their own products and services to sell. All they need to do is to refer people to the merchant’s business site for them to buy the products and thereby, earn a commission.

how to choose the right affiliate program

The key to an affiliate marketer’s success is to choose a good affiliate program and to employ excellent marketing techniques in promoting or selling the products to consumers. Why good and not the best affiliate program?

There is no “best affiliate marketing program,” as one program might make one affiliate marketer a millionaire and the other a frustrated marketer. In other words, it can be a success to one and a failure to another. But there is certainly a good affiliate marketing program to start with. How to make it the best will depend on you.

But before you think how you are going to make it the best and financially rewarding, first think about how you are going to land on a good affiliate program with the thousands of affiliate marketing opportunities in the Internet today. Try to look into the following tips and suggestions on how to best select the affiliate program that’s right for you.

the elements of internet marketing

Information: you need this in order to make the right choice

It’s helpful when you have already focused your search to a specific interest, which may be the theme of your website (if you already have one). In this way, you would be able to direct yourself towards a program that really matches your needs, wants and resources. It would be easier for you to eliminate options that are not suited to your own criteria for a good affiliate marketing program. You can join affiliate forums and learn some tips and get suggestions from experienced affiliate marketers. However, be wise enough to weigh up their ideas before you try them.


The Internet Affiliate marketing program networks are good places to look for choices. Here, merchants and affiliate marketers like yourself meet.

affiliate marketing forums for networking

The merchants advertise their affiliate programs to interested affiliates who sign up in the network for free. Third party affiliate program networks are helpful since they provide you with access to a large number of advertisers (merchandisers) simultaneously. You can easily track and compare their sales records, performances, benefits, products and services.

So now you have choices, the next question is which among those options is the right one?

Here are some things to consider in deciding which to take and which to reject. First is the quality of the products and services. As an affiliate marketer your goal is not only to make visitors to your site click the link to the business site; but more importantly, to promote the product so they will buy it. If the customers are not convinced upon going to your website site, then you don’t earn. Make sure the products you are endorsing are worthwhile or in the business context, saleable.

metthods of affiliate marketing to earn commissions

Ask yourself: if I were the customer, would I buy it? Would I recommend it to my family or good friend? If you can’t convince yourself or your family and friends to buy it, take a look at your next option.

Another is the affiliate program or the merchandiser’s history. Look into their previous and present sales data, their proven and tested affiliate marketing systems and their partners’ experiences with them.  Although, the success of the program really depends on you, this one is still very important. The sales records don’t only show how good the affiliates are, but they speak about the products’ reliability, market availability and the company or the merchandisers’ reputation as well.

Also look into and carefully study the company’s compensation plan. Your purpose for joining the program is to earn, so make sure you’ll be paid for all your efforts fairly.

If you do not have much time to promote the affiliate products intensively by creating banners, graphics and articles, choose affiliate programs that help you create these for your web site. It would be great if the company provides training on how to effectively market products online. Remember that affiliate marketing is a partnership, so make sure your partner is able to support you as you help him or her promote their products and services.

an online income with an affiliate program

Take note of all the advantages and disadvantages of each program you are considering so you can clearly see the difference among your options; then later, compare the advantages of the programs with your own checklist. Take time to gather all the information you need to choose the right program.

Remember an informed choice is the best choice.

I have mentioned websites a few times in this article and the need for one to be a self-sufficient affiliate.  If you have one or more than one, that’s great.  But if you don’t have any and would like to know where to start then Wealthy Affiliate has a great platform from which to kick off your affiliate career.

You can join Wealthy Affiliate as a free Starter Member and receive two free websites with free hosting.  You will also have access to training (with video’s), a classroom and a Bootcamp.  There is also help 24/7 and 1,000’s of members for you to call on for help whenever you get stuck, and you can do all this from the comfort of your own home, and it wont cost you a penny, nothing, nada, zilch.

absolutely one hundred percent free to start your own online businessAll the information you will ever need to be a successful affiliate is within Wealthy Affiliate, and you have access to all of it for nothing.  Is this a great deal, or is this a great deal?

I’m telling you, you would have to go a long way to get a better one.

There is also another membership level called Premium where you will get 25 free websites and again with free hosting (it costs just under 70 cents a day).  But you don’t have to do that if you don’t want to.  You can stick to your two free websites.

premium membership to wealthy affiliate

Ok folks I think I have given you enough information for you to make up your mind if affiliate marketing is for you, but if you need some more then this link will take you to another page.

Also if you would like to leave a comment below and share any opinions you may have with me and other visitors to this page I will be more than happy to reply.

Thank you for reading my article and please do visit again as I update this site on a regular basis.

Robert Allanwhat an affiliate marketer has to do to earn an online income

4 thoughts on “Selecting An Affiliate Program

  1. Hello Jean Miller and thank you for your comment on my article – Selecting An Affiliate Program.
    I did take a look at the Affiliate Program you mention in your comment and found it interesting but I believe the company I’m a member off can do better because members can promote many affiliate programs and therefore earn a greater income.
    Why don’t you take a look at this company yourself and see if you agree or not?
    Have a great weekend and please visit again.
    Robert Allan

  2. Hello and thank you for you great comment.
    Please visit again and I’m sure you will find more interesting articles on Affiliate Programs.
    Robert Allan

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