Google Webmaster Tools – How To Use Data

Updated July 2019

Learn To Use The Data Of Google Webmaster Tools For Your Affiliate Marketing Campaigns

This is an article compiled from Google and is about Webmaster Tools which is a google platform which enables website owners to track their website’s information regarding how well they are Ranked and Indexed, the amount of traffic to their sites, errors on their sites and other important information that allows the website to be monitored 24/7 by Google Webmaster Tools in tandem with Google Analytics.

seo logo for worldwide web

In short:  When you have an account with Webmaster Tools it provides information and data about the sites you have added to your account. You can use this data to improve how search engines crawl and index your site’s content.

NOTE:  There’s no need to open a new account for Webmaster Tools. If you already have a Google account for other Google functions you can use it to login.

About Google stats and data


Available Data


Crawl Data

The Crawl section provides information about potential problems Google may have encountered when crawling and indexing your site.

Crawl Errors lists any pages on your site that Google was unable to access, and why we couldn’t crawl them. Addressing these issues can help ensure that all the content on your site can be successfully crawled by search engines.

Crawl Stats page lists recent Googlebot activity on your site.

Blocked URLs shows you which pages on your site Google was prevented from crawling because of restrictions in your robots.txt file.

Malware helps you identify any potential problems with hacking and malicious software on your site.

Traffic Data


The Traffic section provides details about how users reach your site, and how it appears to search engines and humans.

Search Queries lists the top search queries for which your site appeared in search results, as well as queries for which users actually clicked through to your site.

Links to Your Site provides details about pages on your site linked to from other sites.

Internal Links lists URLs on your site that are linked to from other URLs on the same site.

+1 Reports provides insight into the effects of the Google +1 button on your site’s traffic.

Data is available for Search Impact  Activity  Audience.

Optimization Data


Sitemaps lists details about any Sitemaps submitted for your site, including Sitemaps submitted by others.

Remove URLs lets you remove your URLs from Google’s search results, and lists the status of existing removal requests.

HTML Improvements page lists ways in which you can improve the HTML on your site.

Content Keywords lists the most significant terms Google found on your site. It provides insight into how the content of your site is perceived.

If data is missing or appears out of date

When you add your site to Webmaster Tools, it may take some time before diagnostic and other data is available. This is normal; it can take some time for Webmaster Tools to gather and process data for your site.

If you are seeing no data for the site, it may be because you have added your site using To Google, these are entirely different sites. If you feel like you’re missing some data, add both the www and the non-www version of your domain to your Webmaster Tools account. Take a look at the data for both sites.

Do a site: search for your domain without the www (e.g. []). This should return pages from your domain and any of your indexed subdomains (,, etc.). You should be able to tell from the results whether your site is mainly indexed with or without the www subdomain. The version that’s indexed is likely to be the version that shows the most data in your Webmaster Tools account.

You can tell us whether you prefer for your site to be indexed with or without the www by setting your preferred domain. You can also let everyone else know which version you prefer by doing a site-wide 301 redirect.

More information about specifying the canonical version of a page.

Google is always working to increase the update frequency for your verified sites’ data, such as crawl, index, and search query stats. Much of this data depends on the content of your site, and is a close approximation of the status of your site.

Google internal systems are always changing, and the web itself is an ever-shifting ecosystem. In addition, there may be a lag between when the numbers are calculated and when they are visible to webmasters – although data gets published in intervals, google is continually collecting it.

If your content doesn’t change very often, or if you’re not getting new links to your site, you may not see updates to your data every time you sign in to Webmaster Tools.


Webmaster Tools provides data based on site visits and links to your pages. You need to get the word out about your web site to get more people visiting and naturally linking to it – that is, of course, after you’ve built a web site that people will want to visit and link to.

The more links to your site on the web, the more likely it is that Googlebot will stop by for a visit. Once Google starts crawling your site more often, you’ll notice that Webmaster Tools will begin to show more detailed data, and that this data is updated more often.

Why doesn’t Webmaster Tools data match Google Analytics data?

google analytics tracks traffic to your website

The data displayed in Webmaster Tools may differ from the data displayed in other tools, such as Google Analytics. Possible reasons for this include:

Google may not have crawled your site since the changes were last made.

Webmaster Tools does some additional data processing – for example, to eliminate duplicates and visits from robots – that may cause your stats to differ from stats listed in other sources.

Some tools, such as Google Analytics, track traffic only from users who have enabled JavaScript in their browser. (make sure its enabled)

Ok people there you have a complete rundown on what Google Webmaster Tools can do for you and your websites.

If you’re a member of Wealthy Affiliate you will have access to training videos on Webmasters and Analytics.  The information contained in this article will compliment those videos.  But Do not delay, and open a Webmaster Tools account today.  While you are at it, why not open a Google Analytics account as well.

If you’re not a member of WA then why not signup for a free Starter Membership and get your 2 free website to get you up and running to earning an income from the internet from home.  The tools mentioned in this article will surely get you off to a great start as well.  You will find further information about Wealthy Affiliate on this page.

Please leave a comment below and let me and other visitors to this site know what you think about Webmasters and Analytics.  I will reply to all comments.

Robert Allan

15 thoughts on “Google Webmaster Tools – How To Use Data

  1. Hello and thank you for your visit to my website and for reading my article on Google Webmasters Tools.
    I verify my site simply by putting my Google Analytics ID in my WordPress.
    Please visit again and I’m sure you will pick up lots of other tips and advice.
    Have a good day.
    Robert Allan

  2. Thanks for the wonderful information that you have shared. This post simply going to help everyone who are using Webmaster. I Appreciate your help in this regard.

    Thanks for your time. By the way what method you have used to verify your site in Google Analytics ?

  3. Hello
    Thank you for your comment.
    I hope you found the content of my website interesting and helpful and do visit again.
    Have a nice day.
    Robert Allan

  4. Good for you. When you find a website that gives you the information you seek its always best to listen to yourself rather than other people.
    You keep coming back to thmy site as often as you can because I do update it on a regular basis.
    Have a nice day.
    Robert Allan

  5. Hi. Glad you liked my article.
    Google Webmaster Toools is really a great tool that enables you to keep up to date with whats happening with your site and if anything needs fixing on your website.
    Another great tool is Google Analytics and Webmaster Tools works hand in glovce with it so you really should register with both but registrer with Analytics first because you verify your webmasters with Annalytics.
    Hope this has been some help to you.
    Have a nice day.
    Robert Allan

  6. This is the perfect site for anybody who really wants to find
    out about this topic. You know a whole lot its almost hard to argue with you (not
    that I really would want to…HaHa). You certainly put a fresh spin on a subject that has
    been written about for decades. Wonderful stuff, just excellent!

  7. Hello and thank you for your isit to my site.
    I will give you the same advice I give to a lot of my visitors and that is why not signup to Wealthy Affiliate and get two free websites with free hosting.
    You could then have your own website advertizing your project at no cost.
    Doesn’t this seem like a great deal to you because it certainly does to me.
    You have a nice day.
    Robert Allan

  8. Hello
    No it doesn’t cost me anything.
    As a starter member of Wealthy Affiliate you would receive two free websites to get you started and you could have as many blogs posted for you for zero dollars.
    As a premium member you would receive twenty five with free hosting.
    Also if you have any websites of your own you could transfer them over to Wealthy Affiliate and have them hosted for you free as well.
    All in all a pretty good deal, wouldn’t you agree?
    Have a nice day.
    Robert Allean

  9. Hi Glad you liked my website and found the information in it helpful to you and your own efforts at working from home.
    If you’re planning to have your own website soon, I think you should join Wealthy Affiliate though because then you would receive great training and free websites with free hosting.
    While you’re thinking about it please return to my site as often as you like. I do update it at least three times a week.
    Have a nice day.
    Robert Allan

  10. Very good blog! Do you have any tips for aspiring writers?

    I’m planning to start my own website soon but I’m a little lost on everything.

    Would you suggest starting with a free platform like WordPress or go for a
    paid option? There are so many options out there that I’m completely confused ..
    Any suggestions? Thanks a lot!

  11. Hello
    I don’t have any special routines I go through before I start writing.
    I have enjoyed writing ever since I learned how to.
    I can also write about any subject you care to name and for that its just a case of doing a little bit of research and then the words just seem to come.
    I am usually alone when I write so maybe that helps because then there are no distractions.
    I’m sorry if I can’t be more helpful.

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