Updated July 2019
Learn To Use The Data Of Google Webmaster Tools For Your Affiliate Marketing Campaigns
This is an article compiled from Google and is about Webmaster Tools which is a google platform which enables website owners to track their website’s information regarding how well they are Ranked and Indexed, the amount of traffic to their sites, errors on their sites and other important information that allows the website to be monitored 24/7 by Google Webmaster Tools in tandem with Google Analytics.
In short: When you have an account with Webmaster Tools it provides information and data about the sites you have added to your account. You can use this data to improve how search engines crawl and index your site’s content.
NOTE: There’s no need to open a new account for Webmaster Tools. If you already have a Google account for other Google functions you can use it to login.
About Google stats and data
- Available data
- If data is missing or seems out of date
- Why doesn’t Webmaster Tools data match Google Analytics data?
The Crawl section provides information about potential problems Google may have encountered when crawling and indexing your site.
Crawl Errors lists any pages on your site that Google was unable to access, and why we couldn’t crawl them. Addressing these issues can help ensure that all the content on your site can be successfully crawled by search engines.
Crawl Stats page lists recent Googlebot activity on your site.
Malware helps you identify any potential problems with hacking and malicious software on your site.
The Traffic section provides details about how users reach your site, and how it appears to search engines and humans.
Search Queries lists the top search queries for which your site appeared in search results, as well as queries for which users actually clicked through to your site.
Links to Your Site provides details about pages on your site linked to from other sites.
Internal Links lists URLs on your site that are linked to from other URLs on the same site.
+1 Reports provides insight into the effects of the Google +1 button on your site’s traffic.
Sitemaps lists details about any Sitemaps submitted for your site, including Sitemaps submitted by others.
Remove URLs lets you remove your URLs from Google’s search results, and lists the status of existing removal requests.
HTML Improvements page lists ways in which you can improve the HTML on your site.
Content Keywords lists the most significant terms Google found on your site. It provides insight into how the content of your site is perceived.
If data is missing or appears out of date
When you add your site to Webmaster Tools, it may take some time before diagnostic and other data is available. This is normal; it can take some time for Webmaster Tools to gather and process data for your site.
If you are seeing no data for the site www.example.com, it may be because you have added your site using http://example.com. To Google, these are entirely different sites. If you feel like you’re missing some data, add both the www and the non-www version of your domain to your Webmaster Tools account. Take a look at the data for both sites.
Do a site: search for your domain without the www (e.g. [site:example.com]). This should return pages from your domain and any of your indexed subdomains (www.example.com, rollergirl.example.com, etc.). You should be able to tell from the results whether your site is mainly indexed with or without the www subdomain. The version that’s indexed is likely to be the version that shows the most data in your Webmaster Tools account.
You can tell us whether you prefer for your site to be indexed with or without the www by setting your preferred domain. You can also let everyone else know which version you prefer by doing a site-wide 301 redirect.
Google is always working to increase the update frequency for your verified sites’ data, such as crawl, index, and search query stats. Much of this data depends on the content of your site, and is a close approximation of the status of your site.
Google internal systems are always changing, and the web itself is an ever-shifting ecosystem. In addition, there may be a lag between when the numbers are calculated and when they are visible to webmasters – although data gets published in intervals, google is continually collecting it.
If your content doesn’t change very often, or if you’re not getting new links to your site, you may not see updates to your data every time you sign in to Webmaster Tools.
Webmaster Tools provides data based on site visits and links to your pages. You need to get the word out about your web site to get more people visiting and naturally linking to it – that is, of course, after you’ve built a web site that people will want to visit and link to.
The more links to your site on the web, the more likely it is that Googlebot will stop by for a visit. Once Google starts crawling your site more often, you’ll notice that Webmaster Tools will begin to show more detailed data, and that this data is updated more often.
Why doesn’t Webmaster Tools data match Google Analytics data?
The data displayed in Webmaster Tools may differ from the data displayed in other tools, such as Google Analytics. Possible reasons for this include:
Google may not have crawled your site since the changes were last made.
Webmaster Tools does some additional data processing – for example, to eliminate duplicates and visits from robots – that may cause your stats to differ from stats listed in other sources.
Ok people there you have a complete rundown on what Google Webmaster Tools can do for you and your websites.
If you’re a member of Wealthy Affiliate you will have access to training videos on Webmasters and Analytics. The information contained in this article will compliment those videos. But Do not delay, and open a Webmaster Tools account today. While you are at it, why not open a Google Analytics account as well.
If you’re not a member of WA then why not signup for a free Starter Membership and get your 2 free website to get you up and running to earning an income from the internet from home. The tools mentioned in this article will surely get you off to a great start as well. You will find further information about Wealthy Affiliate on this page.
Please leave a comment below and let me and other visitors to this site know what you think about Webmasters and Analytics. I will reply to all comments.