Google’s New Algorithm

SEO Strategies For Mobile-Friendly Websites

Carson, co-owner of Wealthy Affiliate has a new training video just out to show WA members the value of Mobile Marketing so I have put this article by Melissa McGibbon who is an author for SEO.com among others to further publicise a new algorithm Google intends to roll out in the coming months for 2015.

Be prepared people and read on…


Google Algorithm Update Promotes Mobile-Friendly Searching

Google Algorithm

Does your site pass the mobile-friendly test?

While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that 2015 will be the biggest year yet in mobile device searching while desktop searching will continue to decline.

Google hinted of this coming algorithm update, and will be rolling it out globally over the next few weeks. In their ever-increasing efforts to provide users with a better search experience Google created criteria for what defines a site as mobile-friendly and provides a testing tool to determine if sites pass the mobile-friendly test.


Googlebots will use the factors listed below to determine a site’s mobile friendliness.
  • The content must not be wider than the screen.
  • Links must not be too close together to make it easy for users to select the right link.
  • Text must be large enough to read without zooming.
  • The site must avoid using software for mobile devices, such as Flash, because Googlebots cannot read its content.
  • Sites must fit content to the screen device, whether smartphone or tablet, so users do not have to scroll horizontally or zoom.

Websites that do not embrace mobile-friendly practices will suffer the dreaded demotion of their sites in Google’s index. Sites that score high in the mobile-friendly category will be rewarded with increased rank results while sites that score poorly for it will be penalized. Sites that pass the mobile-friendly test will receive a special label next to their web pages in search results that indicate its mobile-friendly optimization compliance.

Of course this is advantageous for site developers and search engine optimizers who will likely experience a surge in business from site owners needing updates. 25 percent of all websites—roughly 74.6 million—are now built on WordPress. To meet the demand of Google’s mobile-friendly compliance developers have created several plugins that enable sites to exhibit a mobile-friendly version, however this option is more of a quick fix. Sites that fully convert to a responsive design will have the advantage over sites that are using plugins.

In addition to creating a Mobile-Friendly Test Tool, Google has also added a new section in the search traffic menu of Webmaster Tools that indicates a site’s Mobile Usability. It surveys usability errors that include touch element closeness, content size, font size, viewport configuration, and flash usage.

To see if your site passes the mobile friendly test click here.


MellissaAbout Melissa McGibbon

Melissa McGibbon is a content marketing expert and contributes to several high-profile publications. She is a Digital Marketing Ninja and author for SEO.com, as well as an Editor for Outdoor Sports Guide Magazine. Melissa is an ambassador for Lolë Women, a member of the Outdoor Industry Women’s Coalition (OIWC), and is on the Society of American Travel Writer’s Editors Council.


There you have it folks and my one and only question to all Wealthy members and all the other people who are planning to create their own website(s) is this.

Is your site Mobile Friendly?

If not then you better make sure it is, and the sooner you do this, the better.

By the way, Wealthy Affiliate has a reasonably mobile friendly platform at the moment but nearly everything can be improved on.  So if you are already thinking about having your own online business that you can run from home then it makes sense to get a jump on the competition and get your Free WA sites asap so you can have them optimized for google’s new algorithm.

Thank you for reading this article and I hope to see you on the inside.

Please feel free to leave a comment below and I do reply to all of them.

Robert Allan

22 thoughts on “Google’s New Algorithm

  1. Thank you Dolores for your comment and of course for visiting my website.
    Please do visit again as often as you like and I’m sure there will be lots more helpful information for you to browse in my articles.
    have a nice day.
    Robert Allan

  2. Hi Patti
    Thank you for your kind words. They are appreciated and thank you for visiting my website.
    I hope my articles where of some help to you and you also took the time to read my other pages.
    We can have a link agreement if you want to.
    Just get in touch.
    My email address is on my site page sidebar.
    I hope you will come again.
    Regards
    Robert Allan

  3. Hey There Yourself Selene
    Thank you for dropping by and leaving a comment.
    I am glad you are coming back for another visit.
    I’m sure you will give me another big thumbs up.
    regards
    Robert Allan

  4. Hi there! I simply would like to offer you a huge thumbs up for your excellent info you have
    here on this post. I’ll be coming back to your web site for more soon.

  5. Hi
    Thank you. Your kind words are much appreciated and thank you for visiting my website. I hope my article on Google’s New Algorithm was of some help to you and you also took the time to read my other pages. I do try to give as much up-to-date information as possible on my website so that all of my visitors go away with some tips and advice
    I hope you will come again, and thank you for leaving your nice comment
    Regards
    Robert Allan

  6. Hi Robin
    Thank you for your kind words. They are appreciated and thank you for visiting my website.
    Also thank you for bookmarking my website and I do hope you will come again.
    Regards
    Robert Allan

  7. Hi Cheryle From Porter, Texas.
    Thank you for visiting my website and leaving a comment.
    Also thank you for saying I do excellent work.
    Please come back often as I do update this site at least twice a week.
    Regards
    Robert Allan

  8. Hi There Curtis
    I use the Wealthy Affiliate Cloud Hosting Service.
    It comes free when you’re a member of WA.
    Wealthy Affiliate also has its own platform called ‘Rubix’, and its one of the top hosting services on the internet today.
    I get to create website for free on this as well using WA’s own WordPress system the owners created just for wealthy affiliate members.
    You should at least signup for a 7 day free trial and see for yourself.
    I think you would stay because there is not another program like it on the internet today.
    Regards
    Robert Allan

  9. Hello and thank your father from me.
    Why don’t the two of you signup for a trial. It wont cost you anything and you can experience all that Wealthy Affiliate has to offer first hand.
    Think about it – its free!
    regards
    Robert Allan

  10. Thank you and sorry you lost your original comment.
    Just knowing you took the trouble makes it ok.
    Maybe next time you visit you will have better luck.
    Have a nice day.
    Robert Allan

  11. Hi Al. Thanks for dropping by and leaving a comment.
    Yes, you should have your site(s) mobile-friendly asap before Google demotes them. We are told that Wealthy Affiliate’s platform is mobile-friendly but it doesn’t do any harm to check up on the sites we create because we will make mistakes and that could cost us dearly when Googles new algorithm gets rolled out in the coming few weeks.
    I shall drop by your site asap and leave a comment.
    Regards
    Robert Allan

  12. Hi Julie. Glad you had a look and tested your site. You don’t say how well your site did though. Perhaps you have not reached the training level that explains indexing and ranking within wealthy affiliate. Its not so hard to do once you get the hang of it so just persevere and you will get there. Have a nice day.
    Regards
    Robert Allan

  13. Hi Loes. Its a good way to test if your site(s) are mobile friendly in time to meet the demands of googles new algorithm. Bet a lot of people will find they have lost their rankings. I only have the 2 sites just now and both of them are mobile friendly but then I have a lot of external sites that where created for mobile devices so I have had a wee bit more practice than most WA members.
    Thanks for your comment and have an excellent day.
    Regards
    Robert Allan

  14. Great Robert, works like it should:) thanks for this reminder, have made one of my sites mobile friendly now, greetings Loes

  15. 3 out of 4 is really good Lloyd, and if you can improve on that so much the better for your rankings on google. I personally always without exception get it 100% right before I publish and that way I am sure to get my site/page/post indexed and my ranking isn’t far behind.
    Just keep improving your content and make sure you include all the right links but not too close together coz you will be penalized for that.
    Have a nice day.
    Robert Allan

  16. Hi Lloyd. Thank you for the comment and yes it is a warning of how websites will do in the rankings if they are not inline with the new algorithm. Did you test your site to see how your own site fared? Mine is ok just now but I will be making sure any others I create are favorably looked on by Google. I also think the other WA members should be having a look at my article as well and I did put a short blog within WA but as usual there wont be many who will take the time to read it. Oh well, its their funeral as they say.
    You have a good day.
    Regards
    Robert Allan

  17. Hi Chris and thank you for the comment.
    I know there’s a lot of information out there and a lot of it can be confusing especially to the ‘Newbie’. Saying that though I believe you should always take heed of what Google does or you could lose out big-time.
    I for one will be making sure my websites are Mobile Friendly that’s for sure.
    Thanks again for the comment.
    Regards
    Robert Allan

  18. I was always confused about website creation, SEO and Google rankings etc, there are always so many differing opinions which can lead to confusion. Thanks for this information. It is very helpful

    Chris

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