SEO Strategies For Mobile-Friendly Websites
Carson, co-owner of Wealthy Affiliate has a new training video just out to show WA members the value of Mobile Marketing so I have put this article by Melissa McGibbon who is an author for SEO.com among others to further publicise a new algorithm Google intends to roll out in the coming months for 2015.
Be prepared people and read on…
Google Algorithm Update Promotes Mobile-Friendly Searching
Does your site pass the mobile-friendly test?
While you were busy shopping for your Thanksgiving turkey Google quietly implemented another algorithm that affects websites that haven’t converted to a responsive (mobile-friendly) platform. If your website is not optimized for mobile traffic, you need to make it a priority. Google anticipates that 2015 will be the biggest year yet in mobile device searching while desktop searching will continue to decline.
Google hinted of this coming algorithm update, and will be rolling it out globally over the next few weeks. In their ever-increasing efforts to provide users with a better search experience Google created criteria for what defines a site as mobile-friendly and provides a testing tool to determine if sites pass the mobile-friendly test.
Googlebots will use the factors listed below to determine a site’s mobile friendliness.
- The content must not be wider than the screen.
- Links must not be too close together to make it easy for users to select the right link.
- Text must be large enough to read without zooming.
- The site must avoid using software for mobile devices, such as Flash, because Googlebots cannot read its content.
- Sites must fit content to the screen device, whether smartphone or tablet, so users do not have to scroll horizontally or zoom.
Websites that do not embrace mobile-friendly practices will suffer the dreaded demotion of their sites in Google’s index. Sites that score high in the mobile-friendly category will be rewarded with increased rank results while sites that score poorly for it will be penalized. Sites that pass the mobile-friendly test will receive a special label next to their web pages in search results that indicate its mobile-friendly optimization compliance.
Of course this is advantageous for site developers and search engine optimizers who will likely experience a surge in business from site owners needing updates. 25 percent of all websites—roughly 74.6 million—are now built on WordPress. To meet the demand of Google’s mobile-friendly compliance developers have created several plugins that enable sites to exhibit a mobile-friendly version, however this option is more of a quick fix. Sites that fully convert to a responsive design will have the advantage over sites that are using plugins.
In addition to creating a Mobile-Friendly Test Tool, Google has also added a new section in the search traffic menu of Webmaster Tools that indicates a site’s Mobile Usability. It surveys usability errors that include touch element closeness, content size, font size, viewport configuration, and flash usage.
To see if your site passes the mobile friendly test click here.
About Melissa McGibbon
Melissa McGibbon is a content marketing expert and contributes to several high-profile publications. She is a Digital Marketing Ninja and author for SEO.com, as well as an Editor for Outdoor Sports Guide Magazine. Melissa is an ambassador for Lolë Women, a member of the Outdoor Industry Women’s Coalition (OIWC), and is on the Society of American Travel Writer’s Editors Council.
There you have it folks and my one and only question to all Wealthy members and all the other people who are planning to create their own website(s) is this.
Is your site Mobile Friendly?
If not then you better make sure it is, and the sooner you do this, the better.
By the way, Wealthy Affiliate has a reasonably mobile friendly platform at the moment but nearly everything can be improved on. So if you are already thinking about having your own online business that you can run from home then it makes sense to get a jump on the competition and get your Free WA sites asap so you can have them optimized for google’s new algorithm.
Thank you for reading this article and I hope to see you on the inside.
Please feel free to leave a comment below and I do reply to all of them.