Updated June 2018
#Targeted Website Traffic – The Key To Success In Affiliate Marketing
Website traffic is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it’s true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the quantity.
Of course, any amount of website traffic is better than no traffic at all but even if you have the most perfect website, your site is doomed to fail if you are not getting visitors that are looking for the products or information you have on your site.
It’s so easy to get caught up in a numbers game. It’s also exciting to see the number of visitors to your site climb from a few a day to a few hundred a day. On the surface, this looks like exactly what you want but if your visitors are looking for something other than what you’re offering, for the most part, your website traffic has wasted its time coming to your website.
You could have a great website design, great content, the lowest prices and fantastic special offers, but all your efforts will be useless unless your website is attracting traffic that is interested in what you are providing or promoting.
What you need are visitors specifically interested in your product or service. You need ‘targeted traffic’.
You must not on any account think of targeted traffic as a sub-category of website traffic because they really are two separate entities. If you’re marketing plan is designed to drive as much website traffic as possible to your site, no matter what kind of traffic it is, then you’re not making effective use of your time and you’re setting yourself up for disappointment if you’re not generating the right kind of traffic.
The web is a very different place than a shopping mall. A shopping mall relies on unfocused traffic, wondering from store to store, not looking for anything in particular and willing to spend money on an impulse.
Believe it or not, people surfing the web will leave a website after viewing it for only about 2 seconds. They’re looking for specific items or information and if they don’t quickly find what they are looking for on your site, they’ll leave your site and go to one of the other millions of sites on the web.
That’s why most of the successful websites are tightly focused on their ‘Niche’ and their marketing plan is focused on driving people to their site that are looking for what they offer. They understand the importance of ‘targeted traffic’.
Of course, targeted traffic and a website focused on a particular ‘Niche’ go hand and hand. Think about your website. Does it really lend itself to a specific product or service, or is it so broad that it will lean towards confusing your potential customers?
Here are a few tips to help you prepare your website for targeted traffic:
Design your website to promote one particular product or service as your main item.
Determine the type of people that will be interested in your product or service and adjust your website to be attractive to them.
Establish the items or services that are closely related to what you’re promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.
Keep a constant flow of free content that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you’re constantly adding.
Keep in mind, a website that’s focused on a particular ‘Niche’ item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.
There are many conventional and many not so conventional ways to drive targeted traffic to your website but the purpose of this article is to point out the difference between website traffic and targeted traffic. More is not always better and if you focus your marketing on targeted traffic you’ll quickly find that the hits your getting on your website are not just empty numbers – they’ll be potential customers and, more importantly for you, sales.
Ok folks, there you have it. Although content is king when it comes to internet marketing with your websites, targeted traffic has to be the crown prince.
I’m not too bad when it comes to traffic generation myself but I do know from years of experience that targeted traffic is the goal of all true internet marketers if they want to earn a consistent income from the internet.
Therefore this article is primarily aimed at people who are new to internet marketing. I also think that established marketers with a bit of experience under their belts will also benefit from this article as a refresher.
Please feel free to leave a comment below and I will reply as soon as I can.