Targeted Traffic For Your Site

Updated June 2018


#Targeted Website Traffic – The Key To Success In Affiliate Marketing

Website traffic is deemed the single most important factor when it comes to the success of a website but that statement needs to be qualified. Although it’s true that a constant stream of traffic is the lifeblood of a website, the quality of the traffic is far more important than the quantity.

Of course, any amount of website traffic is better than no traffic at all but even if you have the most perfect website, your site is doomed to fail if you are not getting visitors that are looking for the products or information you have on your site.

It’s so easy to get caught up in a numbers game. It’s also exciting to see the number of visitors to your site climb from a few a day to a few hundred a day. On the surface, this looks like exactly what you want but if your visitors are looking for something other than what you’re offering, for the most part, your website traffic has wasted its time coming to your website.

You could have a great website design, great content, the lowest prices and fantastic special offers, but all your efforts will be useless unless your website is attracting traffic that is interested in what you are providing or promoting.

What you need are visitors specifically interested in your product or service.  You need ‘targeted traffic’.

You must not on any account think of targeted traffic as a sub-category of website traffic because they really are two separate entities. If you’re marketing plan is designed to drive as much website traffic as possible to your site, no matter what kind of traffic it is, then you’re not making effective use of your time and you’re setting yourself up for disappointment if you’re not generating the right kind of traffic.

The web is a very different place than a shopping mall. A shopping mall relies on unfocused traffic, wondering from store to store, not looking for anything in particular and willing to spend money on an impulse.

Believe it or not, people surfing the web will leave a website after viewing it for only about 2 seconds. They’re looking for specific items or information and if they don’t quickly find what they are looking for on your site, they’ll leave your site and go to one of the other millions of sites on the web.

That’s why most of the successful websites are tightly focused on their ‘Niche’ and their marketing plan is focused on driving people to their site that are looking for what they offer.  They understand the importance of ‘targeted traffic’.

Of course, targeted traffic and a website focused on a particular ‘Niche’ go hand and hand. Think about your website. Does it really lend itself to a specific product or service, or is it so broad that it will lean towards confusing your potential customers?

Here are a few tips to help you prepare your website for targeted traffic:

Design your website to promote one particular product or service as your main item.

Determine the type of people that will be interested in your product or service and adjust your website to be attractive to them.

Establish the items or services that are closely related to what you’re promoting on your website. If you think that they would be interesting to your visitors, offer those items on your website as well.

Keep a constant flow of free content that your visitors will find useful, on your website and add new content and information often. Invite your visitors back to your site to see the new material you’re constantly adding.

Keep in mind, a website that’s focused on a particular ‘Niche’ item or service lends itself to targeted traffic simply because there is something specific to target and the more targeted traffic your site receives, the more productive your site will be.

There are many conventional and many not so conventional ways to drive targeted traffic to your website but the purpose of this article is to point out the difference between website traffic and targeted traffic. More is not always better and if you focus your marketing on targeted traffic you’ll quickly find that the hits your getting on your website are not just empty numbers – they’ll be potential customers and, more importantly for you, sales.

Ok folks, there you have it.  Although content is king when it comes to internet marketing with your websites, targeted traffic has to be the crown prince.

I’m not too bad when it comes to traffic generation myself but I do know from years of experience that targeted traffic is the goal of all true internet marketers if they want to earn a consistent income from the internet.

Therefore this article is primarily aimed at people who are new to internet marketing.  I also think that established marketers with a bit of experience under their belts will also benefit from this article as a refresher.

Please feel free to leave a comment below and I will reply as soon as I can.

Robert Allan


10 thoughts on “Targeted Traffic For Your Site

  1. Hi Julie and welcome to my site.
    Thank you also for your kind comment on my article – Targeted Traffic For Your Site.
    I research all the information contained in my articles because I believe its pointless writing an article or blog if the information isn’t relevant to what I hope my Targeted audience come to my site to find.
    If you use the right Keywords for your article’s content then you will get people coming to your site to read what you have to say about a particular subject.
    I’m willing to wager that you found exactly what you expected to find on my site and that’s the whole point is it not?
    Hope you found what you wanted and you will make a return visit in the future when I’m sure you will find exactly what you’re looking for again.
    have a nice day.
    Robert Allan

  2. Hi Robert,

    This is got to be one of the best articles (at least for me) that puts the truth of all that matters in the limelight!


  3. Hello.
    Glad you liked my article and hope you took the time to read some of the other ones on my site.
    Please visit again as I add to this site every week.
    Robert Allan

  4. Hello Anne Cumpston
    Thank you for your comment and your kind words.
    I’m glad you found my website articles interesting enough to perhaps write about my website in one of your presentations.
    Please visit again.
    Robert Allan

  5. Hello
    You can contact me on my email which is under my website address.
    Thank you for your comment.
    Have a nice day.
    Robert Allan

  6. Hello and thank your brother for me.
    Targeted Traffic is the best kind of traffic for your website, wouldn’t you agree?
    Other traffic is ok as well but you must have traffic that are looking for specific information and they have to find it on your website or what’s the point?
    Wouldn’t you agree?
    You have a nice day and come again.
    Robert Allan

  7. Hi
    Thank you for your kind words. They are appreciated and thank you for visiting my website. I hope my articles where of some help to you and you also took the time to read my other pages.
    I also post on Stumbleupon.
    I agree with you in that money is freedom so why not have your own online business and run it from the comfort of your own living room.
    Join today, start today!
    Anyway I hope you will visit my site again.
    Robert Allan

  8. Hi
    Fame at last, that would be nice and thank you for your kind sentiments and please tell your friends as well.
    You never know you and them might want to see if you have what it takes to own your own online business like I do.
    I can tell you. I have never looked back.
    Robert Allan

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