#Reasons Why You Need To Use Landing Pages For Affiliate Marketing
Updated January 2016
All the products that you want to sell/promote online are ready. You have already signed up with the Google Adsense program or with other affiliate marketing programs such as Clickbank or Amazon and you have already prepared the Ad you want to post on your affiliate website. Your mind is now set to being the next most successful online businessman/woman. But is there anything else that you might have forgotten to prepare? Maybe none. But what about your landing page? Is it all set for your business?
Landing pages are simply web pages where visitors are directed to whenever they click a URL result in a web search or whenever they click a web Ad. For affiliate marketing, landing pages would refer to the web page where you, as a merchant, would want your potential customer to be directed after clicking your Ad on your affiliate’s website. Landing pages are, at most times, nothing really different from other web pages in a particular website, especially if the said website is an e-commerce site. Some online businessmen/women would even use the homepage of their websites as the landing page for their Ads.
Are these people making a big mistake? Or should you follow their method in creating landing pages for their Ads?
Well, you can always follow what most online retailers do, directing their potential customers to the homepages of their websites. But if you want to achieve something more from your online business, and if you want to earn a lot of profits, you would be better creating a special landing page for your web Ads. Why? Below are two reasons why you need to use landing pages for your web Ads. And take note, it would do you a lot better if you created a great landing page than a so-so one. And remember your landing page must be mobile friendly as well as for desktop computers.
Reason no. 1:
Is it the only way you earn conversions in an affiliate marketing program?
There are a variety of affiliate marketing programs today, but most of these programs let the merchant pay the affiliate in a pay per click basis. Basically, all you have to do is sign up with the program and submit your Ad. The program owner would then distribute your Ad to various affiliates who would then place your Ad on their websites. Whenever your Ad is clicked, a visitor would be directed to your landing page and you would have to pay the affiliate for his service.
As a merchant, you earn in an affiliate program through conversions—that is whenever a visitor that is directed to your site actually buys a product on your site. Without these conversions, you actually earn nothing from the program. Also, the more visitors that your affiliates have directed to your site, the larger would your expense be. And the only way that you can recover from these expenses is through conversions.
Now, you sure won’t get any conversion if you have posted an Ad on your affiliate’s site without an actual landing page for the potential customer to be redirected into. It’s just like advertising a product without actually having a store to sell your product. Your advertisement may be enticing enough to encourage people to purchase a product, but without the landing page, how will they know how to purchase the product
It is therefore important to have landing pages for your Ads because it’s the only way for you to earn something in an affiliate program. Without landing pages, all you do is spend money paying your affiliates without actually getting anything in return.
Reason no. 2:
Other web pages may just not be enough.
Many people make the mistake of making their website’s homepage as the landing page for their Ads. The same is true for those who make use of other pages like a “contact us” page or a product page. Homepages are often designed to serve multiple users and contains a lot of links to other pages or to other websites. The same is with the other two pages mentioned. If you want to be successful in an affiliate program, you don’t want your landing page to cater to the needs of various people, most of which may not be really interested with your product.
When choosing a landing page, you must always have the customer directed into that page in mind. Therefore, your landing page must be relevant to the keywords and the contents you placed on your Ad. It is also important that the landing page can induce your visitor to take action—that is to purchase your product or at least provide leads for potential customers.
You probably entered into an affiliate marketing program with these things in mind: to save on advertising expenses and to gain more profit. But if you get into an affiliate marketing program without actually having a landing page, you will end up paying too much without getting anything in return. So if you still don’t have a landing page for your Ads, you better start creating one now. And don’t get me wrong; it isn’t enough for you to have just a landing page – it should be a great landing page!
To help you build great landing pages you need a great program and an even greater platform from which to launch them and hosted. To this end I’m going to point you in the direction of an online platform that will help you all the way to affiliate marketing success with a training program that’s second to none.
There is also a paid option called Premium (it works out at about 66 cents per day) and with that membership you will receive twenty five free websites and again with free hosting. I would definitely recommend it as soon as you feel confident enough.
Anyway here are some of the functions you will have access to once you join WA:
- Video training
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Also included in the members area are:
- Keyword & Competition Research Tool
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Learning how to create a successful business online, then being able to actually do it takes experience that you probably don’t have. This is where the Wealthy Affiliate program kicks in because the program will train you so well that it will be impossible for you to fail. So never fear, if you can boil an egg, you can build an online business from home with Wealthy Affiliate.
There is plenty of other information about Affiliate Marketing and Wealthy Affiliate on other pages of this website with links to other websites as well so there is loads of information to give you the bigger picture of what Affiliate/Internet Marketing is all about, and if you think this is the way to make you money. It does for me and I can assure you it will for you as well.
The decision is yours.
Signup Today, And Get Started Building Your Own Internet Business Today!
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Thank you for reading my article, and before you go you might like to download this eBook/PDF – 15_landing_page_ideas.PDF