PPC – Maximum Website Promotion

#Maximum Website Promotion through PPC Bid Management

6th July 2013

Tools for Internet Marketing have been rising to popularity these days because of cost-effectiveness and the possibility of measuring increase in profits and sales for anyone who wants to use PPC as one of the very best ways to earn an income from the internet from home.

Pay per click (PPC) is a means to advertise business through the use of keywords/phrases in the search engines. The advertiser is required to only pay for each click that sends a visitor to his website. Search engines such as Overture, Google Adwords, Search Yahoo and Miva are just some examples of search engines. They offer top positions among the sponsored listings for particular keywords/phrases you choose.

ppc advertizing for maximum exposure for your home business

The idea for bidding is you have to buy/bid on keywords/phrases relevant to your business. The highest bidder gets to be on the top of the search result listing and the second highest bidder, of course, gets the next top listing and so on. Every time a visitor clicks on your website, you will have to pay the same amount that you bid on that particular keyword.

PPC can be very costly, time consuming and sometimes not worthy. But if you know how to go about the step by step procedures, PPC is a welcome change to traditional advertising.

you should various sources to gether enough data to make an informed choice how much you should bid

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If you do your searches for products, articles and auctions in the net, you usually type in a keyword or a set of phrase to guide you in your search. Either you use Google or Yahoo Search depending on where you are most comfortable at and where you usually get the best results.

your main focus is for bidding is you have to buy or bid on keywords and keyword phrases relevant to your business

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As soon as you key in the search button, immediately a long list of keywords or phrase will be displayed containing the keywords you key in. The first or the top link that you saw is most likely the one who bids the highest for that keyword you type. In this way, businessmen will produce the desired results; they get to be advertised, at the same time, saving and spending only for the clicks they need that might translate to potential sales.

Plan Your Cost Per Click Expenditure To Stay Within Budget

The way to start PPC bid management is to identify first the maximum cost per click (CPC) you are willing to pay for a given keyword or phrase. CPC varies from time and even search engine to search engine too. Maximum CPC can be measured by averaging the current costs of bids (bids range from $0.25 to $5). The average of these bids is to be used as the maximum CPC to begin with. As your ad campaign progresses, the actual conversion rate (visitors turning to potential buyers/sales) will be determined and you may have to adjust your CPC (bidding rate) accordingly.

you should adopt a different bidding strategy for each search engine because they have their own PPC systems that require different approaches

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When you start to bid, see to it that you adopt different bidding strategies for various search engines. Search engines have their own PPC systems that require different approaches. It is also worthy to identify different bids for the same keyword phrases in various search engines.

Another thing, it is wiser not to bid for the top spot for two reasons: 1) It is very expensive and impractical, and 2) Surfers usually try different search queries in various search engines before they settle on the right one that fits to what they are looking for. This hardly results to conversion. Try to bid for the fifth spot instead and work your way up.

Pay Per Click Bidding Strategies To Follow For Best Results

If you are now going steady on your PPC biddings, it is time for you to develop your own bidding strategy accordingly. It is important for you to track down which sites bring the bulk of your traffic and identify the ranking of your paid ads. This will help your bidding strategy to be effective and you should also decide where you want your ad to be positioned. Usually your maximum CPC will limit your choices.

your best strategy with PPC bid management is to identify the maximum cost per click you can pay to stay within your budget

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Bid gaps (e.g. $ 0.40, 0.39, bid gap, 0.20, 0.19, 0.18) occur when there is a significant price increase to move up one spot in the PPC rankings. It is best if you take advantage of the bid gaps by filling them in so you can save up your cents to other bidding opportunities.

its always in your best interest to take advantage of bid gaps by filling them in so you can save your money for other bidding opportunities

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Often there are keywords worthy of lesser bids to get the appropriate ranking on the list and produce a good number of clicks and higher conversion rate rather than bidding higher but having a poor conversion rate. You have to put in mind that overbidding too is not good but rather the best position for the most effective bid. 

always monitor your campaigns to keep an eye on how much its costing you

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Using pay-per-click bid management in promoting your website will only be successful if you take time building many lists across many engines and studying the performance of every listing. In this way, you can make the most value from what you spend in the bidding process.  The key is to use the necessary precautions to stay ahead of the competition.  To do this you have to monitor your campaigns effectively

Utilize Bid Management Tools

In ensuring best results, you may use bid management tools. There are accepted and approved management tools that will help you in your bidding. They are categorized in two different types:

  • Web based (services by monthly subscription) or,
  • PC based (a purchased software)

utilize every tool you can to maximize your ppc campaigns success

Monitoring tools too may help in the tracking down of your keywords/phrases and search engines as to which among them often generate sales, overall and in relation to your cost per click. This is what you call return of investment (ROI) monitoring.

These bid management tools may include additional functions that may not get from online marketing tools that are readily available. Other tools can monitor competitor’s bids, produce reports for different parties and offer the ability to interface with multiple PPC engines. This is particularly helpful to those who manage more than a hundred keywords across several PPC engines to boost productivity and save time. 

you should practice these steps-bid implementation-review and analysis-campaign refinementPay-per-click bid management is ideal for the effective promotion of your online home business campaigns without the hassles of draining your finances too much. It is now fast catching up as a means used in marketing your goods and services to reach to as many consumers as possible.


Would you like to try Pay Per Click as a means of advertising you website content on the internet?  As you have read in this article there is a great deal of money to be earned.  If you manage your PPC campaigns in the best way you possibly can with the tools and information at your disposal there is no reason on the planet why some of that money can’t be yours.

Ok lets get down to the nitty gritty.  Here’s what you will need if you don’t already have a business, home or otherwise:

  1. Website
  2. Hosting
  3. Training
  4. Support

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This of course means that any money you would have had to pay out to any other similar companies you get to keep for your PPC campaigns.  I’m sure you realize what a fantastic saving this is for you because the cost of having a website built, hosting it on the internet and any training you would need would cost you an arm and a leg.  Then of course you would still have to pay for your campaigns.  All of this cash layout would certainly put a big hole in any money you do have.

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Thank you for reading this far and have a nice day.

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