Review: #Search Engine Optimization Tactics For Your Home Business Website For Mobile Devices For This Year And Beyond
Updated 1st May 2018
Now that we are well into this year if you want to keep ahead of the game in internet marketing there are a few things you can start to do to make sure you don’t get left behind. For me personally that means improving on my SEO (Search Engine Optimization to the uninitiated) techniques.
For Search Engine Optimization, great content on your websites never goes out off fashion while some other ‘tricks of the trade’ become out-of-date almost as soon as they’re implemented. This is mainly because the internet is evolving all the time.
Then there is Google who are forever changing their algorithm, and believe me you have to keep up with that or you do get left behind, and almost overnight. There are however some tactics that you can implement that will at least give you a fighting chance in the forthcoming year (if not before then). I will outline a few of them for you.
The impact of mobile devices on search engine optimization is quickly taking over from the conventional desktop computer. Web browsing in most marketing categories are, and are going to be even more so in 2015 done on the move. Internet Marketers ignore this continuing trend at your peril!
You should be adjusting your SEO strategies and start to come up with mobile keywords to target those mobile users searches and have a strategy for small screen searches and site content so you reach as many of these new potential customers as you can.
Its important that all aspects of your SEO strategy are mobile friendly because this audience is not going to get smaller, and the most recent research has shown a measurable increase all over the world just in this year.
One small point to remember, because these mobile users are accessing the internet on the move, it’s a pretty good bet they will become impatient with slow loading sites and go elsewhere. Therefore you have to ensure your sites are loading quickly. You want to make money – go mobile!
I hope I have given you an insight to what is going to happen within the internet marketing community, and not just next year but in the years ahead. Be prepared and start to take action now or you will surely get left behind and miss out on cashing in on this increasing preference for the public to go mobile.
#Have Up-To-Date Website Content
This doesn’t really need an explanation, but you really should keep abreast of current trends, fashion, fads, whatever you want to call it when it comes to marketing online or you get left behind. Therefore your marketing needs to be fresh with up-to-date content on your site.
This of course has to be consistent and also frequency as your number one priority. If your content is out off date, then you are out off pocket if you get my drift.
Focus on giving value to your customers. Search engines will certainly take notice of this as well and that can only be good for your business.
Social Media Marketing
Now this is something that is always going to be popular and increasingly so each and every year in the future.
I read somewhere that social media accounts for about a quarter of the time people spend online, so you can’t ignore it.
Because Facebook, Twitter, Google+ and Linkedin etc are so popular, their media signals are now more than ever becoming a part of the search engine’s protocols and procedures they follow to find what users are not just wanting from them, but demanding them. My number one tip for all you marketers out there is to utilize the social media sites like you’ve never done before and you will see positive results, but remember to be consistent in your marketing methods though, and if possible link your campaigns to your target audiences across all of the social media sites.
There’s something else you should be aware of. Wealthy Affiliate websites are mobile friendly. It would be well worth your while to sign up and get two of them for free.
Please feel free to leave a comment below and let other visitors to this site know what you think about social media marketing and the mobile revolution.