#Tips For Onpage Website SEO
I’m willing to wager that anyone with their own website has often wondered why their website isn’t ranked very high up in the listings with Google. I’m therefore going to ask you this one question.
Have anyone of the visitors to this site heard of Onpage SEO?
In this article I will outline exactly what Onpage SEO is and how it’s going to help you get your website ranked on the first page of Google. If you don’t have your own website it is still worth reading this article so you will have the knowledge to implement the tips and advice contained in this article when you do have a website of your own..
When it comes to onpage SEO, it’s estimated that Google checks up to 200 onpage SEO parameters. And since Google keeps its ranking algorithms a secret, nobody really knows what these checks are or even if the estimate is anywhere near correct. But none of that matters when it comes down to the bottom line. The bottom line being that as long as you can apply a handful of the top onpage SEO strategies, you can get your web pages to rank and draw traffic.
Choosing The Right Key Phrase For Onpage SEO
If you want a web page in one of the top ten search engine positions, you need to perform your SEO on a keyword or key phrase that does not have too much competition. You don’t want to choose keywords that most of the other people are using or spending huge amounts of money on. This is not to say you couldn’t get to page one for these keywords, but achieving, and maintaining, your ranking would be quite difficult. Therefore you want to get to page one and want a pretty good chance you can stay there.
There is one method of analyzing key phrases that is not foolproof but may give you an edge. Choose keywords and key phrases that match the following criteria –
Find keyword phrases that get more than 1000 searches per month on Google. You can check this using the Google keyword tool or whatever one you usually use.
Go to the Google search page and search on your key phrase with the word – allintitle: – in front of it (also remember to include the colon). So for the keyword phrase of say ‘work from home’ you would use the following search command: allintitle: work from home.
When the search is entered, look at the top of the Google search screen to see how many pages are returned for that search. The number of pages must be less than 100,000.
This method of keyword analysis is simple and free but suffers from one major drawback. It assesses the competition by finding the number of pages that the search finds. This gives a guideline to the amount of competition for that search term but doesn’t give any indication of the strength of the competition. I don’t know of a simple free way to do that, but there are tools available that can provide that information for a reasonable cost.
Seven Onpage SEO Techniques For Google And Other Search Engines
Once you have chosen the key phrase that you want your page to rank for, you need to apply some onpage SEO techniques to it. The search engines will look for the pages that best match the search term that the user enters. Hence the need for 1000 searches a month or more. It’s no good optimizing for a search term that nobody searches on. Once you know that a fair number of people are searching for your chosen key phrase, you need to make sure your web page makes good use of that key phrase.
Here are seven onpage SEO techniques you can use to make sure the search engines take notice of your page for that search term.
Buy a domain name that matches your key phrase. For example, if your keyword phrase was ‘work from home’, the ideal domain name would be workfromhome.com. If you can’t get an exact match, try using hyphens to separate words or add a word as a suffix such as workfromhomeexplained.com. You could add a prefix word but suffix words tend to rank better with the search engines.
Get your keyword phrase into the URL of the page. This is already taken care of if your key phrase is in the domain name but you can perform onpage SEO on sub-pages as well. So for instance you might have a URL like yourdomain.com/workfromhome.
Make sure the keyword appears in the title of the web page and in the meta keywords tag. If you don’t know what this means, you need to make sure your web developer understands your requirement for this. The keywords tag is not as important as it used to be, but it’s still worth using as part of your onpage SEO strategy.
Put your keyword into headings. If you can place your keyword into heading text such as heading 1, heading 2, etc, this will highlight it for the search engines. Ideally get your keyword into level 1, level 2 and level 3 headers.
Make the keyword stand out. Identify your keyword to search engines by putting it in bold, underline or italic. Search engines regard words with special formatting as important.
If you have an image on your web page, put your keyword into the ‘alt’ tag of the image. If you don’t have an image on your web page, it might be worth finding a relevant image for the subject. Not only can you use it for your onpage SEO but it can add interest for the reader.
Make your keyword prominent in the first sentence and the last sentence of the text on your web page. Apparently, the search engines often pay more attention to the beginning and end of the content on your page.
Keyword Density for Onpage SEO
You will want to scatter your key phrase throughout your web page’s content. Keyword density is usually measured as a percentage of the total words on a page. So, if your web page contains 100 words and your keyword phrase appears five times, your keyword density should be five percent (assuming your keyword phrase is just one word).
You might assume that the higher the keyword density, the better it is for onpage SEO, but this is not necessarily the case. Too high a keyword density will get your page penalized by the search engines. Besides, overloading your content with your keyword phrase will make your content less readable and therefore less appealing to your readers. There’s no point getting people to your web page just to see them leave again out of boredom or frustration.
A keyword density of around five percent is ideal, but a density anywhere between one and seven percent is fine. The caveat to all this is that it should read sensibly, so don’t get too hung up on getting exactly five percent. It’s far more important to keep your visitor’s interest so they keep reading. Onpage SEO is there to serve the needs of your website. Don’t make your website a slave to onpage SEO.
Ok people I hope I have given you enough information so you can get your onpage seo strategy sorted out to get your website ranked high enough in Google. This of course will mean more visitors to your site which of course means more sales/commissions/referrals which of course will mean more profits for you.
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Also if you can spare a couple of minutes then why not leave a comment below for the other visitors to this site to read. I will reply to all comments.
Thank you for reading my article and you have a nice day.