#3 Things You Must Do Before You Submit To Article Directories
With modern communication technology comes the popularity of information-based marketing, which is one of the oldest and most effective techniques in getting targeted prospects to websites and converting them into buyers. This is why earning money writing articles, submissions and other publications is getting more and more popular.
There are already many tools that people can use to make the process of distributing their articles more easily. Though this is invaluable in getting the contents more exposure, which is only half of the story.
Let us take a look first at the common mistakes that some people make before submitting their contents to article directories:
Content Is Everything In Your Articles
- Confusing the reason to promote the articles with the reason to write them.
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In article writing, there are three key benefits why you are promoting them; branding, lead generation and promotion, which are all part of your optimization efforts.
But there is only one reason why you write an article, and that is to inform your audience. If the article is not focused on this primary and most important purpose, it will fail to achieve the three promotion benefits because no one will be interested in reading them.
You need to figure out first how to get people to read what is in your article, then make them click on your resource box. You can achieve this by producing better contents.
Get Your Website Promotion Strategy Down To A Fine Art
- Failing to maximize the promotional opportunities of article marketing.
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You may know already that your articles can help you generate additional links back to your site. But do you know that you can get more visitors and better search engine results from those same articles?
Mention keywords at strategic places. Just be sure not to overdo them. Some are even using anchor texts which is also an effective method. But it is important to know that majority of the directories are not able to support this. There is also the fact that search engines which track your articles will be looking for good search engine friendly optimized content.
Remember that is not only about the links back to your site. Part of doing well in your article marketing is getting picked up by publishers with a large number of audiences and gaining the ability of leveraging other brands because of the quality of your work. Better search engine results also are great benefits.
But these things do not put much money in your pocket. There are other factors that can turn your article marketing efforts into an opportunity that can boost your earnings. Not just increase the number of visitors to your site.
Start out with a plan and see to it that your article will serve the function that you intended it to have.
Be Specific And Target Your Website Content
- Publishing content that does not help your readers.
Maybe in the process of writing articles, you are thinking that all that is you wanted is links back to your site. And any visitors it can generate are fine.
Guess what? Not all article banks and directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.
You can double the number of sites you can submit to by writing articles that the directories want to share with other people. All it takes is one publisher with a hundred thousand readers to increase your potential audience overnight.
Write the articles that publishers want in their publications if you want your article marketing to work the most effective way for you. This also means you have to obey the standard guidelines, spell checks, researching on a good topic and even hiring a writer to produce a good content on your behalf. Most importantly you must have an attention grabbing Headline.
In the end, it is all really a matter of choice on your part. You can start getting a little exposure from increased links back but on a very basic level. Or enjoy massive exposure from a little extra time making quality contents.
It will be your choice. You may not be aware of the fact that an article submitted on directories is not meant to have the same level of exposure as highly-targeted content ones on your own website which is geared to a narrow group of people.
Learn the difference between these two and it will surely help you know what kinds of articles to write and to submit.
Do you know what’s a great foundation for you getting experience in marketing online?
As I said above, your own website. Having your own website means you can experiment and publish the articles you write on a specific subject. This can be something you have experience off. Perhaps it’s an interest or a lifetime hobby you have and do in your spare time. Perhaps you can supply a service, or maybe you have an actual product of your own.
It can be anything you like as long as you can write with some authority because if you can do this it will come across in your articles. People will gradually access these articles and of course word of mouth is a great advertiser. But having your own website is the key, and I mean that literally. It will open the door to you getting a lot more online exposure.
Of course there are a great many internet companies who will build you a website for free and some where it will cost you hard cash. Then you have to get that site hosted on the internet. Again this will cost you money. Then and only then will you have the opportunity to publish your own articles on your own website.
Having Your Own Website Is The Key To Internet Exposure
What if I was to tell you there is a way that will not cost you a penny, and not only that you would get access to training that will take you through a program step by step all the way to you having your work published on the internet and actually making you an income from it.
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Thank you for reading my article.