PPC Marketing – Got No Money – #WA Can Help With Popular Method Of Advertising On The Web
5th July 2015
PPC marketing or pay per click marketing is the most popular method of advertisement employed by various websites on the Internet. PPC marketing may often be referred to as pay for position, cost per click or pay for performance. But regardless of the term used, PPC marketing is the online advertiser’s medium of choice for promoting products and services to online consumers.
PPC marketing is beneficial to both the advertiser and the consumer. Advertisers using PPC marketing only need to pay for the actual click throughs linked to their sites from search engines. At the same time as consumers are relieved of having to get annoying emails or pop-up ads for products and services.
When an online consumer searches for a specific product or service on the Internet, corresponding PPC marketing ads are also displayed alongside the results indexed, ranked and generated by the search engines.
This forms a highly targeted consumer group that is more likely to purchase a specific product or service. In addition, websites get to limit their advertisement costs with the use of PPC marketing. PPC marketing is truly a winning solution for both parties.
Possible Drawbacks Of PPC Marketing
Despite the obvious advantages of PPC marketing, there are possible drawbacks that can cancel out its benefits. One of the most common problems associated with PPC marketing is the inexperience of many people attempting to use this profitable advertisement method. Simply submitting PPC marketing ads to a search engine such as google, does not make up the entire campaign.
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PPC marketing requires a calculated and systematic approach to setting up ads. PPC marketing involves the use of keywords and biddings in order to get top placement on a search engine. Getting top search engine placement helps boost traffic to a website that can easily translate into profit.
Without the necessary experience and knowledge to carry out a typical PPC marketing ad, may turn into an expensive campaign that does not convert into profit. PPC marketing ads also require continuous funding, as discontinued payments will also result in discontinued ads. This can be unfavorable for a website that has already built high rankings with their PPC marketing ads. A good ppc plan of action is required with a well thought out strategy in order to maximize profits from a campaign.
Bidding on keywords can also be quite costly, as the growing number of websites on the web struggle against each other to bid on the most popular keyword for their PPC marketing ad. Obviously small business websites are at a disadvantage here since big business websites are able to pay more for popular keywords related to their site. This is because most small businesses only set aside a small portion of their capital for advertisement, putting them at a disadvantage.
Running An Effective PPC Marketing Campaign
There are a number of things that a website should consider when running an effective PPC marketing campaign. It is important to develop a marketing plan in order to get the most return on investment from PPC marketing. Selecting the most appropriate keywords that relate to the site’s business is essential in PPC marketing.
However, simply choosing the most popular keywords does not necessarily translate into profit. Selecting more specific keywords that will put a site within the first ten results of a search also gets greater awareness from online consumers. In addition, it doesn’t cost as much as getting the top spot for PPC marketing. Another important aspect of a PPC campaign is to keep your Ads up-to-date with popular trends in the market place.
It is also important that a website constantly monitors the performance of their PPC marketing campaign. This will help the site modify any existing PPC marketing ad to make it more productive. At the same time any PPC marketing ad that has not proven effective can be immediately discontinued. Altering PPC marketing ads is a continuous process that many websites do in order to increase their return on investment.
Getting Professional Help With PPC Marketing
The popularity of PPC marketing has given rise to professionals offering PPC marketing services covering all aspects of ppc marketing from startup to the end result which of course is that you make enough of a profit to pay them. Therefore hiring a professional PPC marketing company is advisable for a small business without experience in PPC marketing. Most PPC marketing companies offer reasonable rates for their services and at the same time produce acceptable results.
A PPC marketing professional can attend to all the details commonly involved in a PPC marketing campaign. Handling a PPC marketing campaign is a time consuming process that can be overwhelming for a small business. A PPC marketing professional can help set up a PPC marketing campaign and later on train someone from within the business to handle it to ensure its continued success.
For those of you who don’t have the funds available to pay for a professional there is somewhere you can gain a lot of the knowledge, guidance and expertise to get started with a PPC Campaign through training.
The place I’m talking about is through an online company called Wealthy Affiliate that has a training program second to none and part of that training is in the use of PPC. The training comes with video’s and step-by-step instructions to take you all the way from start to finish so you will know exactly what to do and how the process works.
Of course there are lots more training videos (500+) that deals with every aspect of affiliate/internet marketing so you really are getting value for money. Did I just mention money? That was a mistake. You can put your credit card back away because you can signup for a Starter Membership for absolutely nothing.
Also when you join Wealthy Affiliate you will get two free websites that will be hosted for you on WA’s Cloud Hosting Service absolutely free of charge as well.
You will also have access to everything else that wealthy affiliate has to offer such as:
- Getting Started Training (the process is completely idiot proof)
- Video training, Tutorial training, Classroom training and Courses
- 100,000′s of helpful community members
- 13+ Full, Interactive Classrooms
- Live and Interactive Help Worldwide (even at 3 in the morning)
- 2 Free, Beautifully Designed Websites
- State of the Art Secure and Fast Hosting
- Access to Industry Experts and Millionaires
- A strict spam free environment.
You have to agree this is a great deal for zero dollars. Of course just like any other online company Wealthy Affiliate is in the business to make money and to that end after you’ve been a free member for a month you will be offer the chance to upgrade to a Premium Membership. You might be surprised to know this membership will not cost you an arm and a leg. As a matter of fact it works out at about 66 cents per day.
As a premium member you will be given twenty five free websites and of course all of them will be hosted for you for free. It really is another great deal which anyone no matter how strapped for cash they are can surely afford, so the upgrade is worth thinking about.
But if you don’t want to that’s ok and you can stay with your two websites and carry on with the training and make money with your ppc campaigns or any other way you have decided on to make money from the internet from home.
To finish all I have to say to you is;
Do you want to make an online income from home?
If you do then to get started you click on the image below, give a few personal details (no credit card ones guaranteed) and you will have instant access to Wealthy Affiliate.
You can if you want to leave a comment which I will reply to and thank you for reading my article.