#How To Build Out Your Money Making Website With Quality Content
Hi Everyone. As I said in a previous article here is the one that I hope will give you lots of ideas on how to build out your website and make it ready to publish.
Figuring out your content – There are different types of content. You’ll need to figure out what’s best for your website and your needs. Some things to consider are:
- Pictures, Photos, Images. Are you an Artist, Photographer or Model Maker etc? If you plan on putting your own original images on a website, you really should use a format that can help keep them from getting stolen. Also make sure any images are relatively small or hidden behind a code, so no one can easily save them.
- Multi Media. Do you want videos or Music on your website? If so you will need to be sure that the way you design your website allows these types of media are displayed correctly. (find out how to do this before you attempt to do it)
- An Online Store. You will need to work out how you want items to be available. You could do worse than having a store with Amazon. It’s a well established online company and you will be able to promote a wide variety of items.
- Website Widgets. These mini-programs run on your website. You can find widgets for almost anything you want from banners, pics, images, codes, a calendar or form etc. Here is a site where you have a great choice of ready made widgets to put on your website – 100 Widgets For You Remember to test them first to see if they will actually work for your website.
- Contact information. Do you want to have your contact information on your website? You should always be careful about what kind of information you give your website visitors access to. And never, ever give out details such as your home address or home phone number. This is the sort of information that can be used for Identity Theft. An email address you have set up specially for people to contact you would be best or if you have one, a business address.
The market you want to reach
What sort of people will your website serve? Conduct market research to figure out more about the audience you’re targeting. Things to know or find out include:
- What do they do?
- How old are they?
- What are their other interests?
- Where do they live?
- What age group are they in?
All of this information can help make your website much more useful.
However, be careful of assuming that your site is only targeting one group. You should always keep a weather eye on current trends and fads because they will show you that other types of people are becoming interested. You will want to cater for their interests too.
Keyword research is important for you to find out whether people are searching for what you are offering and is relevant to your site. It can also be useful to you so that you can learn more about your potential clients.
Make a conscious effort to incorporate in-demand keywords into the site because it will help you get a better search engine ranking. There are tools available from Google (google.com/trends/ and google.com/insights/search/) that will make your keyword research easier.
Now that your website is out there, you want people to come, so let them know!
- Submit your site to the major search engines such as Google, Bing and Yahoo. There are also other sites that will do this for you such as the one above, or you can do it yourself
- Tell your friends and relatives. Tweet and Facebook about it all the time. Adding it to your status updates on these sites, post pictures of it on Flickr , Instagram, Pinterest and add it to your LinkedIn account. In fact everywhere is the key here. The more people coming to your site, the better.
- If you domain has the facility, use an e-mail address with it. Go to other websites that complement yours, and offer to exchange links. Post on blogs and forums, and leave your website URL.
- Using articles to market your product or service can also be a useful way to create back links to your site. Make sure you create SEO-optimized articles though.
- People are often in a rush. On average, you have about 5 seconds to capture people’s attention, so it will pay you to box clever about what you put at the top of your website page for people to see first when they land on it. Remember its words and especially keywords that sell products and not graphics. Also too many graphics will affect how long your website takes to download. If its taking too long then your potential customers will go elsewhere, so do NOT overload your websites/pages/posts with too many, also smaller graphics are best and not gigantic ones that take up half the page.
These are the ways to minimize your websites load time
- Do not overload your website with too many big graphics
- Make them smaller where possible.
- If you have to use technology such as Flash and Streaming Audio and Video for example, then do so sparingly and only if its important and relevant to what you want your visitors to see and know about.
- If your product or service is something that people will find through a search engine, make sure that’s what they see as soon as they land on your site. If your visitor has to hunt around your site to find what they want the more likely they will go somewhere else.
- Do your research before you start to build out your website. Look around the internet and find popular websites. Even if they are not relevant to what you are selling/promoting you can still use them as models.
- What is it about the site that caught your eye?
- what’s so interesting about how the sites laid out?
- how easy is it to navigate round the site?
- whats the content telling the visitor?
Take what you learn from these sites and incorporate these aspects into your own website, but make sure you fit it to suit what you want.
- Do Not blatantly copy other sites. Start with the simple things and practice them. Then you can find ways to improve on them. Do not attempt to rush through the process though. A rush job will eventually let you down then you have to go back to correct it or even start again.
- If you intend to sell or promote a product on your website, you will need to be able to accept all payment processes. The more ways you give potential customers to pay, the more sales you will make. PayPal, AlertPay and Payaz are quite popular on the internet. When signing up to these payment companies its always important to read the fine print.
Define your goals
So there you have it people. The website you create may be for fun, it may be for profit, or a combination of the two. Knowing your expectations will make it easier both to design your website, and to track and make sense of the results. I hope I have pointed you in the right direction to achieve this.
You could do a lot worse than sign up to Wealthy Affiliate. Its absolutely Free to join and you get 2 Free Websites to get started and they’re hosted for you Free as well. A great way to get your website(s) up and running to earn you an income from the internet.
If you have any ideas you would like to share with me and the other people who visit this site then by all means leave a comment below. I will reply.