Achieve Affiliate Marketing Objectives Through Using Email

Achieving Successful Brand Marketing Through Using Email

9th September 2015 

Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.

Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.

Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best.

On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.

make offers with your email

Click Image To Enlarge

The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.

A multimedia experience is always going to achieve some pass-along. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable.

The Benefits Of Using E-Mail Addresses For Affiliate Marketing Advertising

Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business.

The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming. Spamming is still used widely, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.

always have a marketing plan to work with

Click Image To Enlarge

Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.

dont look as if you are spamming potential customers

You need to personalize by creating your website with personal appeal. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.

The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.

For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.

Top Humour Turns E-Mail Viral

A study by Sharpe Partners, an interactive marketing agency, revealed that 89% of adult Internet users in America share content with others via e-mail. This is excellent news for those companies who use self-propelling word-of-mouse” e-mail techniques to sell their products.

hour in an email gets them read

The study generated some interesting results regarding the type of content that is most often forwarded, as well.  The most popular content is humorous material.

The second most popular category is news, followed by healthcare and medical information, religious and spiritual material, games, business and personal finance information and sports/hobbies… in that order. So it is easy to see that humor is the best content for your viral e-mail campaign. 

Cartoons, jokes and funny video clips are among the things that can be added to an e-mail to insure that it will go viral. People will want to pass along something that makes them laugh.

something entertaining within emails gets looked at

They are a lot more likely to hit the forward button and send your email to their friends and relatives if it is an “advertainment” rather than an advertisement. 

Not along ago, about 35 million people got an e-mail containing a picture taken in Disneyland. It took a minute to see it but there was Donald Duck lying prone in front of the famous Cinderella Castle.  The title of the picture was “Bird Flu has hit Disneyland”. It was a viral e-mail advertising Disneyland and used the edgy strategy of making light of what’s serious… and it works.

I’d guess that most people who own a computer have seen that picture… and thus the advertisement for Disneyland.  The bird flu epidemic is newsworthy and has the potential to attract an enormous amount of attention to any brand that might, for whatever reason, associate itself with it.

Remember that people are much more likely to share a joke or a funny picture than anything else so you would be well advised to include humour in your e-mail campaign.

Create Successful Affiliate Marketing Campaigns With Viral Strategy

Top 7 Facets Of Viral Affiliate Marketing Strategy

In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven top ones are:

make sure you have a planned marketing strategy for your email campaigns

Click Image To Enlarge

  1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.
  2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.
  3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.
  4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.
  5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.
  6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.
  7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.

Earning Money Through Using Email Marketing

Ok people I have given you do’s and don’ts on what’s required as a means to making money from emails.  But of course you need a website to send those email recipients to.  Do you have one?  Do you know how to build one?  Do you think you could build such a website yourself? If not, would you like to build one?

And one final question  –  Do you think you have what it takes to become a successful affiliate marketer?

learn all about affiliate marketing in one place

Of course there is a certain amount of work you have to do to get yourself up and running but if you do it you will have a great income for the rest of your life.

At this point you are probably asking yourself how can I possibly achieve this?

I am now going to tell you how you can achieve this.

I’m a member of an online company called Wealthy Affiliate with a fantastic training program, and taking part of this program as a starter member will give you all the necessary skills and knowledge to launch yourself and your marketing website onto the web and make you your own money making website

Click Image To Enlarge

Here are some of what’s on offer:

Getting Started Training

Video training

Tutorial training

13+ Classroom training and Courses

Interactive Help Worldwide

2 Free Websites

Free Web Hosting

Free To Get Started

That last one is absolutely true.  It will cost you nothing to join and have access to everything for a full seven days.  After that you are given the option to upgrade to a premium membership.  Let me say right now.  You do not have to do this.  You can stay as a free member with your two websites but in all fairness to you and Wealthy Affiliate, if you do accept the upgrade you would receive twenty five websites and hosting and again these are for zero dollars.  (by the way the first month is only nineteen dollars so its hardly going to break the bank).

You do not need any technical experience know-how such as programming, coding, graphics design etc.  Many people who join don’t have them anyway and I assure you it is not a drawback.  Neither is having a disability.  As long as you have access to the internet and know your way around a keyboard that’s all you really need.  This online company will do the rest.

getting started - level one

There’s a link within the image below and all you have to do is click it and on the next screen you fill in a few details (I assure you no credit card ones required).  You then click through to the Wealthy Affiliate website.  It really is as simple as that.

When you arrive on the Wealthy Affiliate website I and the rest of the membership will be there and ready to help you all we can to achieve the success that all of us are busy achieving for ourselves.

So c’mon in and join the community.  You wont regret it.  And let me say that once inside you will have access to everything. It truly is the only “all inclusive” online make money from home business platform out there.

Have an excellent day folks and thank you for reading my article.

Robert Allanwealthy affiliate training is all inclusive

Your Opportunity To Make Great Money For Free

Quality Traffic Equals Profits

Leave a Reply

Your email address will not be published. Required fields are marked *