Using Viral E-Mail Strategies To Achieve Marketing Success
Viral marketing is an integral part of a campaign strategy that is used to achieve objectives. It is not the objective itself. If the main objective of an e-mail campaign is branding, the key to success is that in order to achieve greater branding success exposure you craft your message or offer in a way that it encourages pass-along.
Producing a message with a quality offer or an incentive for pass-along is what viral marketing is all about.
Just suggesting that e-mail recipients forward your message to their friends and relatives is not viral marketing. A message at the bottom of your e-mail that reads “Feel free to forward this message to a friend” is nowhere close to viral marketing at its best.
On the other hand, if something worthy of sharing, such as a valuable discount, vital information, additional entries into a sweepstakes, an added discount or premium service, a joke/cartoon, or a hilarious video, is included in the e-mail, viral marketing happens naturally and quite successfully.
Use E-Mails With Valuable Content
The bottom line is that your message must be perceived as having value. Relevant or timely information, research, or studies are all good examples of content that might be viewed as potential pass-along material. Interactive content like a quiz or text can inspire forwarding, especially if it is fun. Personality tests, fitness quizzes, or compatibility questionnaires are all things that have been passed on by many people many times. Why? Because they are entertaining and entertainment has value.
Using E-Mails To Achieve Marketing Objectives
A multimedia experience is always going to achieve some pass-along and therefore achieve your marketing objective. Someone is always touting the benefits. It is a bit more of a time and money investment but the messages have a great appeal and rich media has the advantage of being new. The tech factor alone is often enough for the message to be perceived as valuable.
How To Get And Use E-Mail Addresses For Viral Advertising
Using Viral E-Mail Marketing To Achieve Advertising Goals
Viral marketing has an array of possibilities and ways to achieve your overall goals. However, just like everything else, preplanning and the right setup to create success are the things you will need to make it work for you and your e-business. A great email campaign will go a long way to getting your business found.
The first thing you want to be sure you don’t do is get over-zealous. The one thing you need to avoid at all costs is spamming.
Spamming is still used widely
, but with the government establishing more restrictions and fines you don’t want this to be a problem for you. The professional image of your site will also suffer if you send mail blatantly.
Spamming requires a database that contains a huge list of e-mail addresses set up so that the message can be delivered with one click. The problem with it (aside from the governmental restrictions and associated fines) is that it irritates the recipients and kills the validity of your campaign, which in turn kills the factors that would motivate someone to refer your site.
Email Marketing: An Affordable Advertising Strategy
You need to personalize by creating your website with quality content and personal appeal to attract the right customer. You must see to it that your website makes your customers feel safe, secure and cared for. E-mail is important, because it is going to be one of the most affordable ways to keep in touch with your customers.
The proper way to handle email permission is to first let your customer know that you will not transmit their e-mail addresses to third party companies. The next thing to do is to attach the need for their e-mail addresses to benefits they can receive.
For example: Coupons or discounts that are only available to members who receive e-mail notifications. With each e-mail you send the viral marketing effect takes place.
Your Opportunity To Make Great Money With Email Marketing For Free
One last question for you. Do you think you could be a success at email marketing?
If the answer is Yes, then why not signup to a Starter Membership with an online company that will give you all the training you will ever need to get started. You will also receive two websites with online hosting for free as well.
But before you go could you please leave a comment below or on any other page within this website to let me and other visitors to this site know what you think about working from home running your own business.